The global bubble tea market size was valued at USD 2.75 billion in 2022 and is expected to register a compound annual growth rate (CAGR) of 8.9% from 2023 to 2030. Increasing the intake of tea and coffee as nootropic drinks among working individuals and students is a major factor in the market growth. Moreover, the low-calorie contents and zero fat of such beverages are propelling the demand further. The growing popularity of various types of hot beverages is also likely to drive the demand for bubble tea. In addition, health experts suggest that balanced consumption of such beverages improves concentration and brain function. Bubble tea is gaining popularity owing to its different tastes and availability of various flavors, such as fruits, coffee, chocolate, and simple classic.

The bubble tea beverages are prepared along with ice, flavored syrups, and sugar. Growing preference for tea, coffee, and other flavored beverages more than carbonated drinks is expected to boost product demand during the forecast period. The market experienced slow growth on account of the COVID-19 pandemic, which caused continuous lockdowns in major cities across the globe. There was a shortage in raw material supply. The production of jelly-like pearls made of tapioca was stopped during the pandemic, which had a negative impact on the market growth. However, the popularity of bubble tea has increased over the decades and the industry is expected to expand rapidly post-pandemic.

Gather more insights about the market drivers, restrains and growth of the Global bubble tea market

Bubble Tea Market Segments Highlights:

1. The black tea segment dominated the industry in 2022 and accounted for the maximum share of more than 42.85% of the overall revenue and is expected to maintain dominance over the forecast period. This growth is attributed to the authentic natural flavor of black tea.

2. The green tea segment is expected to register the highest CAGR from 2023 to 2030 due to the presence of loads of antioxidants in green tea, which are known for providing good health.

3. The fruit flavor segment accounted for the maximum share of more than 37.85% of the overall revenue in 2022.It is expected to maintain the leading position throughout the forecast period.

4. The availability of various fruit flavors, namely strawberry, mango, passion fruit, watermelon, pineapple, cantaloupe, avocado, peach, coconut, lychee, grape, honeydew, kiwi, and banana, is the key factor driving the segment growth.

5. The taro flavor segment is anticipated to register the fastest growth rate from 2023 to 2030 owing to the flavor’s vanilla-like taste and creamy & starchy texture.

6. North America led the industry in 2022 and accounted for the largest share of over 36.00% of the overall revenue. The high share can be attributed to the high demand & consumption of fruity flavors-based tea beverages.

7. Asia Pacific is anticipated to register the fastest growth rate from 2023 to 2030 owing to the increasing demand for healthy hot beverages.

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Bubble Tea Market Segmentation

Grand View Research has segmented the global bubble tea market on the basis of type, flavor, and region:

Bubble Tea Type Outlook (Revenue, USD Million, 2017 - 2030)

1. Black Tea

2. Green Tea

3. Oolong Tea

4. White Tea

Bubble Tea Flavor Outlook (Revenue, USD Million, 2017 - 2030)

1. Fruit

2. Taro

3. Strawberry

4. Classic

5. Coffee

6. Others

Bubble Tea Regional Outlook (Revenue, USD Million, 2017 - 2030)

1. North America

   1. US

   2. Canada

   3. Mexico

2. Europe

   1. UK

   2. Germany

   3. France

   4. Italy

   5. Spain

3. Asia Pacific

   1. China

   2. India

   3. Japan

   4. Australia

   5. Taiwan

4. Central & South America

   1. Brazil

5. Middle East & Africa

   1. South Africa

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